Strategic Communication Planning
Building a relationship can take time. So whenever possible, we work with our clients to build strategic communication plans that aim to engage people in conversations about their health over the course of a year, through the coordinated use of messages and mediums.
We build a model that takes all we know about a population or a member and plan outreach over the course of a year. The plan is supported by a multidimensional database that tracks all we know about individuals over time, so the interaction becomes increasingly personalized, tailored, and relevant.
Elements of the strategy include:
Who To Contact
based on clinical markers, gap analysis, enrollment stages
Content
based on demographics, historical behavior, behavioral and attitudinal markers, and more
Personality/Style
based on psychosocial elements and more
Timing
based on key teachable moments throughout the year, with an eye towards current events
Medium
based on member preferences and/or cost drivers
For more information on our consulting services, contact info@elizacorp.com.
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