Social Media

Social media isn't going away anytime soon, though it's not staying still, either. We leverage our experience engaging people over the long term so you can apply it to your own social media strategy – whether it's a Facebook page, a community site, or something that has yet to be discovered.

For the past several years, Eliza has helped its healthcare clients develop coordinated, multi-modal outreach designed to meet people where they are in life, through the medium that's best suited to the message and person. We're able to use this kind of 'surround sound' approach because of a unique combination of experience and technology platform that helps us assess the effectiveness of member communications, including:

• Knowing what makes people tick: The over 500 million interactions we've had with people about their health and healthcare lets us learn how to most effectively target and message different populations – increasing engagement and diving healthier behaviors
• Proactively driving people to resources: Our proactive approach – including automated, interactive phone calls – lets people know which social media resources you offer. These messages can be tailored for maximum impact, and timed to 'teachable moments' (like a new diagnosis) – making the information feel relevant and fresh and compelling.
• Experience developing social media projects: Eliza has developed and launched social media platforms – integrated with timely, tailored phone, mail, and email outreach – as part of a larger member retention initiative. These programs include community boards, on-line resources, user profile and progress tracking pages, and more—all organized around specific and relevant themes.
• A consultative approach: Based our own experience as well as best practices, Eliza can recommend strategies - as well as pitfalls to watch for – to our clients considering adding social media to their communication mix. This could range from deciding whether to build or buy, to building out an integrated strategy that keeps members engaged over the long term.

Learn more about Eliza's social media offerings here (requires registration).