Member Retention

Tough to build, easy to destroy

Most health plans, no matter how well-loved or highly-rated, want to ensure their members remain satisfied and loyal — which is why so many of them have added retention initiatives to their outreach programs. Eliza works closely with our clients to design ongoing retention programs that engage members throughout the year. This strategy leverages everything we know about a member, including inferred or preferred calling times, historical behavior, demographics and more.

Sample programs include:

• Welcome outreach
• Benefit explanations
• Drive to web programs
• Satisfaction surveys
• Health Risk Assessments with pointers to specific supportive resources
• Proactive appointment and/or exam reminders
• Ongoing brand-building outreach

For examples of Eliza outcomes in the area of member retention, contact us at info@elizacorp.com.