Multimodal Outreach

A conversation can take many forms. That's why we've created approaches that let our clients “speak” with individuals through a wide range of mediums.

For example, a phone call may be the best way to welcome a new member to your organization, while a coordinated follow-up mailing underscores the value of switching to mail order prescriptions. Even a text message can play a key role in delivering short bursts of important information to certain populations.

Eliza creates coordinated, multimedia communication strategies, including e-mails, letters, web content, text messages, and faxes — with the goal of getting members the right information at the right time, in a way that makes most sense for them. Eliza calls also drive members to online resources that they may not have found on their own. We apply the member-specific feedback we've gathered over time to help optimize the content of these alternative mediums.