Multimodal Outreach

A conversation can take many forms. That's why we've created approaches that let our clients interact with individuals through a "surround sound" approach that meets them where they are in life, in the medium that makes most sense.

For example, a phone call may be the best way to welcome a new member to your organization, while a coordinated follow-up mailing underscores the value of switching to mail order prescriptions. A text message can play a key role in delivering short bursts of important information to certain populations. And when it comes to ongoing engagement, we're making sure we're all over whatever the next big thing is – right now that includes social media strategies for health and wellness programs that leverage the concepts of gamification, competition, and reward – whether intrinsic or extrinsic.

Eliza works with our clients to create coordinated, multimedia communication strategies, including e-mails, letters, web content, text messages, and social media – with the goal of getting members the right information at the right time, in a way that makes most sense for them. Eliza calls also drive members to online resources that they may not have found on their own. We apply the member-specific feedback we've gathered over time to help optimize the content of these alternative mediums.