When it comes to determining what makes for good, impactful healthcare communications, many of us rely on clinical guidelines, on peer-reviewed literature, and on statistically significant measures. All with good reason.
At Eliza, we up the ante a bit by adding robust business intelligence tools and techniques that focus on learning what makes individual people tick. Because we know that it's not just one thing that drives healthier behavior…it's the accumulation of many.
We're using unique approaches to gather a person's attitudes, beliefs, and motivations around their health. We're applying sophisticated rules engines to make sense of these findings and act on them in relevant ways. And of course, we're helping our clients track behavior and engagement levels over time.
This level of business intelligence has short-term benefits as we tailor content and delivery on a campaign specific basis….and it has benefits in the long-term, as we leverage these comprehensive member-level profiles to build meaningful relationships that actually inspire ongoing healthy behaviors and build brand loyalty.
Now that's smart.