Founder, Chief Visionary Officer and Chair of the Board
Alexandra Drane sets the vision and strategy for Eliza, and is responsible for maintaining Eliza’s leadership position in the healthcare industry. She has devoted her career to inspiring people to lead healthier, happier and more productive lives through the use of innovative technology, and her entrepreneurial spirit and passion for technology and design have led to the launch of four successful healthcare ventures over the past 20 years. Alexandra has proven herself a visionary and an innovator, whose ideas on using technology to engage people in their health – and her belief in adding a touch of joy to the often staid world of healthcare communications – have been adopted by the nation’s top healthcare organizations.
Alexandra also is a co-founder of Engage with Grace, a not-for-profit movement launched in October 2008 aimed at helping people understand, communicate and have honored their end-of-life wishes. She received the Boston Business Journal’s “Champions of Healthcare” award for her efforts in this area, and Engage with Grace has been added to the healthcare lexicon as a top-ten phrase.
Based on her experience engaging people in conversation about health topics, in 2010 she co-founded a non-profit, web-based movement called SeduceHealth that aims to reframe how the healthcare industry communicates with the people it serves by adding greater passion, joy, and inspiration.
Prior, Alexandra was a founder of three other healthcare ventures – all focused on developing products that enable individual behavior change through the use of technology. The output of these ventures included the web-enabled injury-tracking software system adopted by the U.S. Olympic Committee, software that automates dialysis clinics across the U.S., and a medical device proven in clinical trials to improve asthma treatment compliance by over 35%.
Alexandra holds a bachelor’s degree in economics from Tufts University, where she graduated summa cum laude and Phi Beta Kappa. She has been named to the Boston Business Journal’s “40 Under 40” list and also appears on the Healthspottr Future Health 100 list, which includes some of the most creative and influential people working in healthcare today.
Alexandra sits on the Board of Eliza, the Board of Advisors of TEDMED, the Harvard Executive Sleep Council, and is Vice Chair of the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital) in Boston, MA. She also sits on the Board of Directors and the Operations Committee of the Coalition to Transform Advanced Care (C-TAC) and co-chairs C-TAC’s Public Engagement Workgroup. Alexandra is a member of the Health Executive Leadership Network, Women Business Leaders of the U.S. Health Care Industry Foundation, and is a trustee of several charitable trusts.