News
Eliza Corporation Completes Acquisition of Sprigley
Sprigley's Recommendation Engine and Social Networking Capabilities Now Fully-Integrated into Eliza's Multi-Modal, Rules-Driven Engagement Platform
Beverly, Mass..—October 13, 2009—Eliza Corporation, the leading provider of integrated healthcare communication strategies, today announced that it has completed the acquisition of Sprigley, developer of a multi-channel recommendation engine and social networking platform designed specifically for use in the healthcare industry.
The acquisition and subsequent software integration combines Eliza's multi-modal outreach capabilities – including its patented interactive, automated calls—interaction design expertise, and analytic platform with Sprigley's Web 2.0 capabilities, including a personal recommendation engine and Web-based platform.
“With this partnership, we're bringing together two companies with a shared philosophy: healthcare communication is most effective when it interacts with people as individuals,” says Alexandra Drane, president and co-founder of Eliza. “That includes understanding not just the traditional things, like the impact of income level on health status, but also the nontraditional things that shape a person’s attitudes, motivations, and behaviors – really, their reality. With this unprecedented insight in hand, we can meet people where they are, and inspire and support a healthier life.”
Under the terms of the acquisition, Eliza retained Sprigley co-founder Joshua Rosenthal, Ph.D., as the company's product engagement guru, where he now oversees the development of Eliza's data-driven approaches and programs for consumer engagement around health.
“It has been quite clear from the beginning that Eliza and Sprigley were independently working towards the same goal – developing meaningful, personalized, and effective healthcare communications,” says Rosenthal. “The Eliza and Sprigley merger was a natural progression, and today this combined solution is generating insight and helping drive behavior change at top national healthcare organizations.”
Eliza demonstrated the expanded capabilities of the integrated platform at the Health 2.0 Conference, October 6-7, 2009 in San Francisco.
About Eliza
Eliza Corporation blends technology, communication expertise, and data analytics to drive healthy behavior change. The company's intelligent, tailored interactions—including automated calls—make health and healthcare information more accessible, more actionable, and more engaging. Each program is powered by Eliza's patented speech recognition technology, rich web and multi-modal delivery platform, sophisticated data analytics, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and financial savings.
Eliza's customers include the nation's leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza's programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately-held; for more information, please visit www.elizacorporation.com.
