Eliza Corporation Presents at 8th Annual Games for Health Conference
You can build it, but will they come? Health behavior strategies to support your game
BOSTON, Mass. - June 13, 2012 - Today, at the 8th Annual Games for Health Conference, at 2:30 p.m. Eastern, Alexandra Drane, Chief Visionary Officer and Founder of Eliza Corporation, will present "You Can Build it: But Will They Come? Health Behavior Strategies to Support Your Game." The Games for Health Conference, held at the Hyatt Harborside Hotel in Boston, brings together hundreds of researchers, health professionals, and game developers to discuss a wide range of topics involving health and videogames.
Eliza's key presentation points for engaging people with health-related games and programs include:
- Target your audience based on existing sweet spots for online engagement – and then solve the problems they want solved
- Message for impact – based on socio-demographics, condition, language, psychographics, or even today's hot news topics
- Proactively connect members with the wellness world around them – and give them timely, relevant reasons to keep coming back
- Integrate data from gamification products and strategies to enhance member/patient profiles that can be used to further engage them in other health initiatives and behaviors
About Games for Health
Founded in 2004, the Games for Health Project supports the development of the health games community, champions efforts to mainstream health games, and brings together researchers, medical professionals, and game developers to share information about the impact games and game technologies can have on health, health care, and policy. The Pioneer Portfolio of the Robert Wood Johnson Foundation is a major supporter of both the Games for Health Project and its annual Games for Health Conference.
About Eliza Corporation
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 700 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza’s engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit www.elizacorp.com.