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Eliza Corporation to Demonstrate Medication Adherence Strategies for Government Agencies at Health 2.0 in Washington DC

Eliza president Alexandra Drane will show how outreach and analysis can increase adherence rates while addressing health reform realities

Beverly, MA —June 3, 2010—Eliza Corporation, the leading provider integrated communications strategies for the healthcare industry, will demonstrate its tools and approaches for increasing medication adherence at the Health 2.0 Goes to Washington conference. This one-day event is an opportunity for government leaders, trade associations, policy makers, the media and others to meet and gain a deeper understanding of the innovations within the Health 2.0 movement, and meet many of the leading edge patients and companies who make up the developers and users of Health 2.0 technology.

Alexandra will also participate in a panel during the invite-only Disruptive Women in Health Care Breakfast Series on Tuesday, June 8, which will focus on Health 2.0 technologies and approaches.  

In advance of the Health 2.0 event, Drane was interviewed by Health 2.0 co-founder Matthew Holt. A podcast of the interview is available on The Health Care Blog.

“We spent the last 10 years, well over 400 million interactions now, interacting with real people who let us know in very measurable ways how engaged they are,  how they’re making decisions, and providing us the opportunity to help change their behavior in a sustainable, cost-effective – and most importantly enjoyable - way,” says Alexandra Drane, president and co-founder of Eliza Corporation. “Health reform initiatives just underscore the importance of this.  So we’ll be showing in a very data driven way how our multi-modal, dimensionalized platform lets us analyze what’s driving behavior, what makes people tick, and how we are applying this insight to something like adherence to reduce the enormous cost burden it puts on all of us.”